Today I walked into the sun and it didn't feel like my enemy. When I was 8 I was at a Dodger game, sitting in the sun, and got a bloody nose because it was the hottest day of the year. Another time, I got such a bad sunburn it left a scar across the bridge of my nose. Just a few years ago I went to Hawaii and got such a bad burn on my legs that it looked like I had been burned by fire.
I have plenty of reasons for fearing the sun, for hiding indoors away from its rays. Today I walked outside and it felt good. It made me think of how my cats like to find the one sunny spot in the house and then fight over who gets to lay in it. When I walked outside during my lunch break today, I was the one seeking the sun spot this time. I thought about how in a half hour I would have to go back inside for 4 or more hours. At that moment, a person selling magazines approached me and asked if I had a minute to spare, and much like my cats, I defended my right to be in the sun. I was rude and short, without looking at or acknowledging that person, as I said, “I’m on lunch” and kept walking.
For weeks now I've been trying to figure out why I started a soap company. This moment helped me realize why. I was defensive of my brief time outside in the sunshine, so much so that I acted out of character and treated another fellow human like they were bothering me— like they were inferior. Instead of enjoying the moment, I attacked another for disturbing it.
My wife and I started a soap company so we wouldn't have to do something like that again— to fight to keep our place in the sun. We started a soap company so we can start to live the lives we want to live, instead of the lives we have to live. We started a soap company to build a brand that celebrates discovery and adventure. We created P.S.S. so that we can start living instead of simply existing, and hopefully inspire others to do so as well.
But why soap? Soap is simple and it doesn't lie about what it is (but it does lye 😉). It stands on its own. We also like clothing and tools that stand on their own. Objects that are beautiful and useful, things that celebrate the desire to be outside more, to leave your desk or cash register behind and go hike a mountain. We like gear that that is simple, but functional, and undoubtably “cool.”
But why soap!? It represents who we want to be as people! Functional, useful, solid and beautiful, inside and out. Through the products we make or curate, you will find a little bit of that in all of it. So get outside, start living, see the world around you as you've always dreamed of. And always: Be Clean. Use Soap.